The first self-storage industry community on Twitter launched in September— #StorChat. Its first four months proved to be educational and fun for participants, most of whom loyally return week after week. #StorChat co-creators and co-hosts Kenny Pratt (President of Crescendo Properties) and Rachel Greenfield (Marketing Analyst at SpareFoot) intend to broadly promote and expand the chat in 2012.
#StorChat is a weekly online conversation where operators gather to discuss different topics related to our business. Participants ask questions, get answers, share their expertise and exchange ideas in a completely open, real-time exchange.
Plans for the new year include live meet-ups at upcoming trade shows, a monthly blog series on the best lessons learned in chats, and #StorChat “challenges” that ask participants to experiment with certain marketing or operational efforts and report back to the group on what works and what doesn’t.
Previous #StorChat discussions have covered topics ranging from social marketing and sales tools to alternative revenue streams and green initiatives. Ideally, participants walk away with valuable lessons learned.
“It flows fast— info overload,” said Cochrane Road Self Storage Manager Gina Six Kudo (@CochraneStorage). “I like the interaction and idea exchange aspect, I always learn something.”
Bossier Self Storage Manager Richard Hart (@Storage_Boy) said his favorite #StorChat tip was learning how to get tenants to leave video testimonials. Robert Madsen, Vice President of U-Lock Mini Storage Group (@StorageMadMan), said he benefited most from discussions on technology tools like Google Docs and blogs.
Latest posts by SSF Team (see all)
- Store Your Skateboard: Face It, It’s Time - July 14, 2015
- FAQ: 10 Myths About Self Storage - September 16, 2014
- FAQ: What Happens If My Storage Unit Is Destroyed? - September 11, 2014