Summer turned to Fall and thus begins the slow season for self storage operators/managers. Typically the storage season slows down around October-November although we have yet to see much of a slowdown as move-ins have been steady thus far this year.
What do you do during the slow season? Do you take longer breaks? Come into the office a bit later and leave earlier? You should be thinking ahead to next year and ways to improve your facility and increase your rentals. Some of the items which could be addressed during the slow season include:
- Marketing Ideas – Do you have your marketing plan and budget set for next year? Will you be doing any direct mailings, using any storage aggregators, billboards, TV, radio? How many Tradeshows will you be attending? Are your facility handouts and brochures ready and updated to be passed around your community next spring?
- Facility Upgrades – Does your storage facility need new upgrades for the spring? Is the roof leaking? Are the doors old and rusted? Does it need a paint job?
- Winter Plans – Do you have a company lined up to plow the snow in the winter or do you do that yourself? Is it time to find a new company to plow the snow? Do you have enough shovels, salt and sand for the winter already?
- Taxes – Balance the books and wrap up the numbers, get the information to your account so you’re ready to go by April.
- Evaluations – How have your other employees performed over the year? Year end evaluations are a good way to assess performance and let your employees know where they can improve and what they are doing well. You may even need to find some new employees after this.
The slow season and down time in storage is upon us. This is a great time to do take care of some housekeeping items and get prepared for next year so you aren’t rushing into it. Plan ahead so next year you are ready for a bigger and better year at your facility.
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